Module 09 : Demand Gen Campaigns

Explore Demand Gen Campaigns to understand how to capture mid-to-high intent audiences before they even search for your product.

This module dives into Demand Gen, Google’s most visual campaign type, covering ad placements across YouTube, YouTube Shorts, Discover, and Gmail. You will learn how to leverage product feeds and video assets to fuel discovery, and how to build powerful Lookalike segments from your first-party data.

By mastering Demand Gen, you can seamlessly create top-of-funnel demand that feeds directly into your Search and Performance Max campaigns, scaling your account beyond standard keyword volume.