Module 08 : Performance Max

Explore Performance Max to understand how to leverage Google’s most automated campaign type to drive conversions across the entire network.

This module explores the intricacies of building high-quality asset groups with compelling text, image, and video creatives. You will learn the critical importance of providing strong audience signals—such as first-party data and custom segments—to steer the machine learning algorithms in the right direction.

By mastering feed management and interpreting PMax insights, you can maximize your cross-channel reach, uncover new customer segments, and achieve superior return on ad spend efficiently.