Module 04 : Ad Copy & Asset Optimisation

Explore Ad Copy & Asset Optimisation to understand how to craft compelling, high-converting search ads that capture user attention in crowded results page.

This module breaks down the mechanics of Responsive Search Ads (RSAs), teaching you how to write diverse, relevant headlines and descriptions that the algorithm can test to find winning combinations. You will also learn the strategic implementation of ad assets—formerly known as extensions—such as sitelinks, callouts, structured snippets, and image extensions.

By maximizing your ad real estate and continuously testing creative variations, you can significantly improve your click-through rates, drive more qualified traffic, and lower your acquisition costs.