Module 01 : Conversion Tracking & Attribution

Explore Conversion Tracking & Attribution to understand how to accurately measure your campaign success that drive real business value.

This section covers the critical setup of primary and secondary conversion actions, ensuring the algorithm receives the precise data signals needed for optimization. You will understand the complexities of data-driven attribution models, moving beyond flawed last-click measurements to analyze the full customer journey.

By establishing a flawless tracking foundation and interpreting attribution reports correctly, you empower smart bidding strategies with reliable data, allowing you to confidently scale profitable campaigns and eliminate hidden inefficiencies.